PL-CAM
PL-CAM (Pro Level Certification in Advertising Management)
Participants Location
Anywhere across Pan India
Mode of
training
Live & Virtual
Core Field
of Study
Advertisement & its Nature on Field & Digital forms
Course Duration
180 hrs. 80+ Live & virtual Sessions 12+ Practical Projects & 60+ Live assignments
Topics Covered
Ad Management
- Ads Management
- Clients conversion
- Financial Management
- Data analytics using Field / Digital
- Content Creation
- Execution
- Data Collection
- Reporting
- Validation / Recycling
- Roi Acquiring using lead generation
Designing Platform
- Content Creation
- Designing & its types
- Validation
- Execution
- Reach availability
Photography Shoots Platform
- Content Creation
- Photography Methods
- Lighting & validation
- Execution & Printing
- Reach availability
Digital Media
Module 01
- Understanding Digital Marketing.
- Components of Digital Marketing.
- Market Research.
- Evolution of Digital Marketing.
- 5 D’s of Digital Marketing.
Module 03
- Understanding Facebook.
- Difference between profile and page.
- Introduction to Facebook business pages.
- Introduction to Facebook Business manager.
Module 05
- Understanding Instagram for Business.
- Types of Instagram account.
- Elements of Instagram.
- Introduction of Instagram Ads.
- Best Practices.
Module 02
- Understanding Social Media.
- Social media marketing- a review.
- Understanding Facebook, Instagram & YouTube.
- Introduction to social strategy.
- Vision and goal setting.
Module 04
- Understanding Facebook ADs.
- Audience segmentation.
- Funnel creation.
- Facebook Pixel setup.
- Facebook Assets.
- Mastering- Facebook Ads Manager.
Module 06
- Understanding SEO.
- ON-PAGE optimization.
- OFF-PAGE optimization.
- Local SEO.
- SEO tools.
- YouTube channel creation.
- YouTube SEO.
Digital Influencers
- How Does Influencer Marketing Fit into the Marketing Mix?
- What is influencer marketing?
- What Makes an Influencer?
- Choosing Your Plan of Attack Using Agencies and Platforms (2-part module)
- Identifying Influencers
- Segmenting the influencers
- Managing Your Influencer Campaigns
- Ethics and Rules Affecting Influencer Marketing
- The Importance of Data – Using Analytics to Determine the Success of Your Campaign
- Using Paid Ads to Amplify Your Influencer Content
Digital Ads
- How Does Air/Media Marketing Fit into the Marketing ROI
- What is Air/media marketing?
- Budgeting of Media Marketing
- Identifying the Best Quote & location of visibility
- Using Paid Ads to Amplify Your Influencer Content
- Segmenting the Campaigns
- Managing Your Influencer in Air/Media
- Ethics and Rules Affecting Influencer Marketing
- The Importance of Data – Using Analytics to Determine the Success of Your Campaign
Outdoor Advertisements
Module 01
- Field Ads & its way of approach towards conversion rate
- Requirements for Field Ads
- Budgeting the Field Ads & business Executions
- Choosing the Location & Resources
Module 03
- Banner / traffic light/street pole/traffic umbrella Ads & its way of approach
- Requirements for banner Ads
- Budgeting the Field Ads & business Executions
- Choosing the Location & Resources
Module 02
- Auto Promotional works
- Assigning the concept & revalidating it
- Choosing the best fit for visibility
- Assigning the Resources
- Designing & Execution part
Module 04
- Tandora Promotional works
- Type of Tandora Promotional works
- Assigning the concept & revalidating it
- Choosing the best fit for visibility
- Assigning the Resources
- Designing & Execution part
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